2:28 pm, August 27, 2009 -
Ecofont? – what’s wrong with draft printing?
The latest National Geographic magazine ran a single page feature on Ecofont – a new font design that is supposed to require 20% less ink when printing, developed by a Dutch agency called SPRANQ. This obviously would provide a financial saving for printers, but also help reduce the environmental damage incurred in manufacturing and disposing of ink and toner cartridges.
The font is not intended as a final print font for design or reports, rather the designers intend it to be used for draft-type printing and for general everyday printing (emails, memos, etc).
But this is rather limited as an effective means of saving resources. For one thing, the document being printed must be written using this font, and since a lot of documentation is typically written outside of an organisation (emails, etc), then this is outside the control of the person printing unless they edit the document to use the new font, which incurs a time cost. There are also many times when changing the font from the original to ecofont just aren’t appropriate – for example, it wouldn’t make sense to replace a specific font in a draft design.
A much better option is to set your printer defaults to draft printing, and only ever use full printing for final print jobs. That way, you get much greater reductions in ink usage regardless of what font you are using, and even when you are printing graphics and images.




