Microsoft Live Search is dead – long live Bing!
Microsoft, despite some not terribly heroic attempts to gain ground, hasn’t been too big in search. Google takes about 90% of the market share globally, with Yahoo grabbing another 5%, and all the rest (including Microsoft) fighting to get a look-in. This is a major shift from where search was at in 2005.
Recently, Microsoft has sought to break away from the search peloton, and become a significant third (or even second) choice of search engine by killing the Live Search brand and replacing it with Bing.
First Impressions
The first thing you notice is that they have dropped the plain white of Live Search, and that which has served Google so well for over a decade. The background is now occupied by a nice photographic vista which seems to update on an irregular basis.
The next thing that hit me was that the default location seems to be the UK (at least for me coming in from Australia). Thankfully, http://www.bing.com.au/ gives me access to the option to only search for sites in Australia. Not sure why Bing can’t auto-detect my location like Google does, but the option is cookied for now.
The results page is quite a tidy design – looks a little bit more fresh than Google, but that might just be because I’m used to Google.
One nice thing is what happens when you hover the mouse over a result – a floating panel opens with more content from the page so you get a neat little preview.
Instant Answers
From the press release:
Bing provides Instant Answers that immediately return highly relevant direct answers in response to a specific search. For example, entering a flight number will return the most recent flight information and display it prominently in the results, saving the hassle of going to a separate page. Other Instant Answers on Bing include stock prices, local weather, sports scores and more.
That’s kinda cool – the flight from Adelaide to Singapore is SQ268, and the last flight arrived 35 minutes early. Google apparently does this too, so I’m not so impressed. And both search engines get their data from the same source – Flight Stats.
More Search: Images and Relevance
Image search only turned up 7 images associated with “horuskol” – while Google returned 214. This may be a result of Bing’s attempt to return ‘more relevant’ content, although one of the seven images is rather tangential to my alias.
Image search does have some nice filtering – size, type (illustration or photograph), people (faces/portrait), colour and shape – these finer controls over results here are most welcome.
A vanity search works nicely, though. This blog hits the top 2 spots for “horuskol” on Bing, while Google nets me my Twitter and Wikipedia profiles ahead of my own site. Fair enough, but I’d rather have this site on top, thanks – the problems of placing PageRank over relevance (considering my WikiPedia profile page has been untouched by myself for about a year, I’d rather it drop off the face of the internet – but WikiPedia has a very high PR).
Layout and Features
I quite like the results layout of Bing – it enhances what is already a well-developed formula for results pages. Sponsored sites, followed by image/video results, followed by results. Placing related searches on the left hand side is nice, and there is a quicklink to search ‘filters’ (maps, news, images, etc) to indicate that a good number of results in those sections.
Bing is missing one trick, though – I mispelt “lord of the erings” when I was testing, but Bing didn’t offer the alternative spelling. Google very handily places the alternative text right up the top of the page.
Overall
Bing saw a leap in usage right at the start, and outdid Yahoo for a couple of days. This could of course be due to a reported ‘glitch’ in some version of internet explorer (which Microsoft had previously said wouldn’t happen), but I think there was a fair bit of media interest which people followed.
The blip is down again now, and Bing usage is about the same as where Live Search was before the change.
Then again, I’ve become tempted to make the switch myself – at least for a little while.