I wandered about town yesterday with a console game and 4 PC titles that I wanted off of my shelves – the console game because it was a bonus with the Wii and wasn’t much good (Sonic Unleashed), and the PC titles because they were old Total War games and I’d just bought the Rome/Medieval II/Empire pack from Steam (Valve’s content delivery system).
I got a pretty good deal on the Wii game – $35, which is about a third of the RRP of a console title, and half of what the shop will resell the secondhand game at.
But the same shop (EB Games) wouldn’t accept second-hand PC games – although the retail attendants couldn’t explain why (I also tried the other store EB Games has in the city, but they didn’t know either)*.
There is only one other dedicated game store in the city – Game. The staff there responded much the same as at EB Games, politely explaining that it was a policy*. To be honest, I wasn’t surprised as Game’s new PC title range is pretty lacklustre, but I thought I’d try.
That leaves me with going to a Cash Converters – where I’ll probably get $5 a title (although, that might have been all I got from the main stores).
I realise that as an individual, the trading of secondhand titles will not net me a large income (or savings against the cost of the games originally), but as a whole, there are a lot of PC owners out there (a lot more than console owners). I wouldn’t even hazard on how to estimate how many PC owners have at least one game that they might not want anymore (and comes complete with disc, box, manual, etc) – but there’s got to be a lot.
On top of that, the kind of people that have computers and not consoles are not the kind of people who would necessarily go out and buy the latest PC titles (this is why PC titles seem to be in bargain bins a lot more than consoles – console games, however, either disappear or end up in an endless cycle of trade/resell). This is a two-fold factor: not only aren’t the owners interested in getting the latest titles, they probably don’t have all that new a computer and would have performance problems if they did.
But if there were a range of second hand titles, then this might interest people seeking a cheap way to spend some time on their not-so-cutting-edge computers. So, I would say that there is a market there.
And yet, the two major chains aren’t interested. Why is that?
Well, one thing that could be a problem is the minefield of digital rights management – games publishers over the past few years have been getting aggressive on game ownership and re-distribution (mainly via piracy, but also limiting ‘legitimate’ second hand resales on which the original publisher sees no revenue). For example, players register with websites and licence keys much the same as for Windows or Office, and getting that licence transferred to another individual can incur a cost (Valve transfer game keys for at least a $10 surcharge).
EA Games went even further – they placed an absolute limit on the number of computers that a licence for Spore could be used on (although only one of those computers could actually run the game under that licence key at a time). After much uproar, they capitulated by increasing the limit and then allowing people to contact EA and pay a surcharge for a ‘resale’.
Console games have much less issues with DRM – despite there being an active piracy trade in titles on all major consoles (console piracy has been around even before the rise of the CD/DVD – dodgy cloned cartridges could be bought and used on various platforms in the 80s and 90s).
In addition to the problems of locked registrations, there just might not be enough of a margin.
Those bargain bins have fresh-wrapped titles as low as 25% of the RRP, or even less. So, buying a second-hand game at $10 and offering it at $20-$25 probably doesn’t garner enough profit for something that will occupy a shelf-space. The console game would reap them $35!
Which is a shame, because now I have 4 PC titles that I don’t want, and I’m having trouble getting them off my hands – so I’ll probably end up just chucking them… I guess they’re mostly recyclable.
The situation is probably going to worsen as more and more sales are done direct over content delivery platforms like Steam – which eliminates the game stores – and while reselling and licencing is still an issue, there are methods in place for ‘gifting’ a game after you’re bored of it.
And now that consoles are beginning to have online stores of their own, one wonders how much longer the physical media will be present in the stores out on the high street.
* I have contacted both EB Games Australia and Game Australia for an explanation of the ‘policy’. I’ll post their responses if and when I get them.